Dignity first
We serve people, not statistics. Every programme is designed with the families it is for, and delivered in a way we would be proud to receive ourselves.
Open books
We will publish what we raise, what we spend and what it achieved — every year, in plain English, for anyone to read.
Local leadership
Programmes are run by people who live where the need is, so help arrives with understanding, not just supplies.
Rooted in faith, open to all
Our values are shaped by our faith. Our help is offered to everyone in need, whatever their background or belief.
Small and accountable
Built as a UK charitable foundation with named trustees responsible for every decision and every pound.
Gift Aid, when we are ready
Once registered, UK taxpayers will be able to add Gift Aid to their gifts — 25p for every £1 — at no cost to themselves.